WHO WE ARE
Nestled under the famous HATU PEAK lies the kalbog-baghi valley, one of the largest apple producing belts of himachal pradesh.
PRAJWAL (L) KUSHAN (R)
Shimla Crunch, a brainchild of Prajwal and Kushan came to existence only after years of them offering their produce to their friends and getting the same reply, "This apple tastes different from the market one."
Pondering over this, they started researching the markets to find out that resellers in the market are pushing the shelf life of the fruit to their limits, to eventually sell produce that is a couple of months old. So, the simple but brilliant plan was to cut the middleman and ship fresh fruits directly to the customers.
OUR VISION
Direct-to-Consumer Model
This initiative not only retains greater control over pricing and quality but also ensure that consumers have access to fresh, locally grown produce straight from the orchard.
Diversification
We have diversified the types of crops grown in our orchards, introducing new varieties of fruits or experimenting with different agricultural products to meet changing consumer demands or market trends.
Innovative Practice
We also have imported planting
material of new apple varieties from europe which allows for higher planting densities within orchards, maximizing space utilization and potentially increasing overall yields per acre
.
